Ran for 2 months and got 85 leads at ~RM41 per conversion. The monthly spend was RM1800 and the leads resulted in RM20,000 in sales. The strategy was to target dietician and nutritionist keywords while competitors were targeting more expensive keywords like weight loss.

Deep dive:

CTR is quite high at 8.89% and conversion rate was at an acceptable 5.71%. The client had issues with their card so the campaign is on hold for May. The client has requested to expand to Instagram campaigns and also to test weight loss keywords.