Semiconductor company looking to promote their annual event using digital marketing. Ran a search campaign with max clicks objective to drive traffic to their site and get registrations. Hit all the KPIs and help make the event a success.
Deep dive:
The previous year’s campaign did not have conversion tracking and we helped implement it for this year. They now have data on which campaign brought in more leads and they can use this data to plan next year’s campaign effectively.
The search campaign was doing well, but they wanted more registrations so we started another campaign on linkedin targeting managers and above. That campaign was also successful.